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ESG

Overview

Enterprise Strategy Group (ESG) provides Information Technology Advisory Services, Research Reports, and Lab Reviews to IT professionals and vendors. Their existing website was built on a blogging platform, and they realized they needed a more robust CMS (content management system) with e-commerce capabilities for creating, managing and selling content online. ESG produces quite a bit of research on a regular basis, and the site soon became disorganized, difficult to manage and was not user-friendly. Additionally, the company was not taking full advantage of e-commerce opportunities on their existing website.

Solution

ESG is utilizing the Slatwall e-commerce platform with Mura CMS to manage all research content and purchases with features including:

  • User Accounts
  • Product Categories/Category Tree
  • Shopping Cart
  • Defined product listings
  • Product detail pages
  • Members only categories
  • Product search by multiple filters
  • Cross-sell/related products functionality
  • SEO friendly product categories and URLs
  • Organize products by downloadable or membership types

Results

  • More flexibility and personalization for visitors through “MyESG” web pages. Content is organized according to categories, and web visitors can subscribe to and receive updates on only the content in those categories that they are interested in reading. The system also stores all purchased content such as research and lab reports through the life of the registration.
  • Ability to easily create various types of content pages and assign payment options as needed using product and pricing features in Slatwall
  • Dynamic search capabilities for visitors by Coverage area, Publication type and Author
  • Detailed reporting on purchased assets
  • Integration with send24 email marketing platform for notifications and promotions
  • Create, Manage, Promote, Sell Content

    Create, Manage, Promote, Sell Content

    ESG uses the Slatwall eCommerce solution for easily creating, promoting, selling and managing research content on line. (click to enlarge images)

  • Dynamic Search

    Dynamic Search

    Dynamic search capabilities by various types of content, authors, and coverage areas. Fully customizable based on visitor's needs. 

  • Personalized Content Per Member

    Personalized Content Per Member

    Slatwall enables companies to create membership types and assign pricing and terms. Members have the ability to customize only the content they want to see.

  • Slatwall With Integrated CMS

    Slatwall With Integrated CMS

    Slatwall with robust CMS for web page creation and management.