Overview

RainToday has been named as one of the top online resources for professional services sales, marketing and management. With more than 120,000 members in small, medium and large companies, RainToday offers thousands of insights, case studies, webinars, podcasts, guides, tools and best practices authored by leading industry experts. RainToday’s previous website was built upon a proprietary content management system (CMS) and reached the point where the CMS could no longer scale to accommodate their growing needs. They not only needed a new robust, more flexible CMS but e-commerce functionality that enabled them to create, manage and sell memberships and various types of online content.

Solution

RainToday worked with ten24 to develop a solution that would accommodate their needs, and the result was Slatwall. Slatwall is an e-commerce platform that integrates with the Mura CMS for a flexible, complete solution that manages RainToday’s entire online business. RainToday’s website features and functionality include:

• Registration management for three types of memberships
• Personalized member pages containing recent and “favorited” content along with special interest recommendations
• Six main topic areas containing various forms of content
• Comprehensive library with nine types of both free and paid content including Live Webinars, Case Studies, Research, Guides & Tools, Articles and Ebooks
• Multiple-authored blog
• Online learning gallery
• Easy to use CMS

Results

• More comprehensive website built upon an open source platform that will scale to accommodate future needs
• Able to easily create, manage and assign pricing to various types of content (products)
• Can create, assign terms and manage various types of memberships
• Completely manage and fulfill paid content orders
• Integration with send24 email marketing platform for more efficient distribution of promotions and notifications
• Integration with third-party vendors for seamless processes
• Detailed order reporting/revenue tracking

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  Create Various Content Types

  Create, promote, sell and manage various types of online content easily with the Slatwall eCommerce solution. (click to enlarge images)

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  RainToday Membership Options

  Create membership types with pricing and terms that are automatically managed with Slatwall.

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  Navigation Menu by Topics

  Easy navigation and organization features, by topics or other "product" types, can be easily created in Slatwall.